Cary Snowden is back with another weekly blog marketing tip. He starts with an interesting story, and then explains why adding a story like this is key to connecting to your audience:

I was in the grocery store the other day watching people in front of me edge their way toward the cashier. As each person presented their handful of items to the clerk in the express lane, the clerk would offer a short and friendly personal greeting. ‘How are you today’, ‘That’s a lovely sweater you’re wearing’, ‘The bananas look good, don’t they?’. Each time a person approached her, she renewed her smile and made is sound fresh.

I was impressed. I actually thought ‘certainly she can’t keep this up all day’, but then I realized that yes, she probably could…

Cary walks us through the art of personalization and explains why this important technique is essential if we want to market successfully on the Web.

Check out Personalize Your Post for the full story, and there’s even a podcast!